PRACTICAL ADVICE is a regularly appearing column in the RPA Journal. Elizabeth Tobin, JD; Certified Resonance Repatterning® Practitioner answers your questions about creating a thriving Resonance Repatterning practice. If you have a question that you would like answered or if you would like to share your views about any of the topics discussed here, we welcome your comments.
Q: I just recently heard about Affiliate programs. Can you explain what they are and how they work? And why would I want to join someone else’s program or even start my own?
A: While Affiliate Marketing Programs have been around for years, they seem to be relatively new to the energy healing field.
In essence, an Affiliate Program is a referral program where Affiliates earn commissions for telling their contacts about a product or service. There are different ways that Affiliate Programs are structured. The most common is that when you become someone’s Affiliate, if your referral buys their product or service you get a commission. Conversely, if you have an Affiliate Program, you would pay a commission to your Affiliates who refer paying clients to you.
In this post we’ll discuss the benefits of Affiliate Programs. In the next issue we’ll take an in-depth look at Affiliate Programs from the perspective of your being someone else’s Affiliate. In the issue after that you’ll learn about how to run your own Affiliate Program.
At first glance, becoming someone else’s Affiliate may seem counter intuitive, especially if you are still building your own energy healing practice. You may be wondering, “Why would I want to do this?
There are definite benefits.
Cross Promotion Feeds Abundance
First, in order to be a successful Affiliate it helps to have an Abundance Mindset. If you’re concerned about competition, that referring your network to someone else means that you’ll lose clients, or that you’re building another practitioner’s practice instead of your own, it’s time to do some Resonance Repatterning® around these limiting beliefs.
In fact, successful marketers have discovered that cross promotion builds markets and everyone benefits. If you think of Resonance Repatterning as a specific niche in the broader market of energy healing, the more people talking about Resonance Repatterning, blogging about it, tweeting about it, posting on facebook–and having Resonance Repatterning sessions–the quicker it gets into the mass consciousness and becomes known by a broad spectrum of people. Think of Reiki or Yoga which 30 years ago were not that well known, but now seem to be household words.
There’s no way that you could possibly serve all of the potential Resonance Repatterning clients in the world, and you probably wouldn’t want to try. But, if we Affiliate with each other it makes it easier for each of us to offer a wider range of services to our clients.
For example, if your specialty is helping women with infertility and my specialty is weight loss, rather than me entering the infertility market by offering sessions, I can promote you and your services instead. This leaves me free to continue developing my unique area of expertise, while giving me the opportunity to expand my scope and help serve the infertility market. It’s a win-win-win. As practitioners, we both increase our income, more people experience the positive life-changing benefits of Resonance Repatterning and the Resonance Repatterning process becomes more well-known.
An Affiliate Program can work for us even if we’re serving the exact same niche. For example, say we both specialize in helping people increase their abundance and prosperity. When I promote your sessions and you promote my sessions, we are creating a larger field of attraction for both of us. There may be people in my network who are not drawn to working with me at a particular time, but these same people may be drawn to working with you. In this case, when they decide to work with you, I still earn some income that helps sustain me and my practice. Whereas had I not promoted you, I may not have received any income at all at that time.
Share the Workload
Another benefit of being an Affiliate is that you don’t have to keep developing new programs, services or products to keep your market interested. You can let other practitioners do all of that for you. This is a great convenience if you’re just starting out or if you’ve been in practice for a while and need to take some down time.
Think of it this way, whether you’re offering your own services or promoting for someone else as their Affiliate, either way you’re going to have to do some marketing in order to be successful. The beauty of being an Affiliate is that you don’t have to do anything else. All you do is outreach to your network and let someone else handle the myriad tasks that come with developing and bringing a service or product to market.
Increase Your Stature and Expand Your Scope
If you’re just starting your practice, Affiliating with a practitioner that is in a higher price range than you can raise your value. When your contacts see what other healers charge, they perceive your services as being worth more, too. Conversely, Affiliating with someone who is offering lower priced services or products allows you to serve those people who may not be able to afford you, but who are happy to buy at a lower price point. In this way you can offer your clients more pricing options without having to lower your own prices.
Embody the New Energy of Unlimited Abundance
On the practical level, being an Affiliate is a great way to supplement your income without having to give more sessions or develop more products. And yet, it’s so much more than just a revenue sharing scheme. It embodies the new energy of collaboration and cooperation. Affiliate Programs are a new way of working together for the benefit of all. They challenge us to shift our perspective from scarcity and competition into an expanded view of the abundance that is available for everyone when we work in unity.
This is the first of a 3-part article introducing Affiliate Programs. In the next issue we’ll take an in-depth look at Affiliate Programs from the perspective of your being someone else’s Affiliate. In the third installment you’ll learn about how to run your own Affiliate Program.
If you’d like to see an Affiliate Program in action take a look at my Affiliate Program at LizTobin.com
Elizabeth Tobin, JD is a Certified Resonance Repatterning® Practitioner and has been earning her livelihood through her full-time Resonance Repatterning practice since 2001. Geographically based in Boston, MA, Elizabeth serves an international clientele with individual telephone and Skype Audio sessions, global distance healing proxy groups and live workshops. Visit her website at http://LizTobin.com