Are You a Healer Struggling to Be Seen?

“Step Into the Spotlight”
with Resonance Repatterning®

When I volunteered to be the practitioner for the January 2018 Walking Our Talk group Resonance Repatterning session I had no idea on which topic I wanted to focus. So I let it simmer on the back burner of my mind.

Then one of my friends shared a post on facebook about a retreat. I’ve been thinking of leading a retreat next year, so I was curious to know who was running this event.

I went to the webpage and this retreat looked great! But there was no mention of who was leading it. Ok. Maybe that was an oversight.

But I still wanted to know: “Who is this woman who put together this fabulous offering?” So I looked at her homepage.

Nothing.

Well, surely she’s on her About page?

Nope.

The About page detailed her personal journey from pain to healing. She shared her values and why she loves her work. When I finished reading her page, I felt like I knew a lot about her.

But would I go away on a retreat with her?

No way.

Why?

There was no picture of her.

And she never once even told us her name!

Clearly she put a lot of time and energy into developing her website and telling her story. But, if you want me to get on a plane to some remote, exotic place, and spend 5 days with you, you at least have to tell me your name and show me your picture. Right?

So that’s how my topic for the monthly Walking Our Talk Repatterning emerged.

When “Stepping Into the Spotlight” came to me, I thought, “That’s it!”

That’s exactly what I need in order to move to the next level, both professionally and personally.

I think a lot of healers struggle with visibility issues.

I know I do.

Each step of the way in building my full-time Resonance Repatterning® practice I’ve had to “kick myself out of the nest.”

That’s what I call it.

Seriously.

I know what it feels like when your resistance to moving out of your comfort zone is so strong that it feels like even a stick of dynamite won’t budge you.

So you know what I do?

I give myself Resonance Repatterning® sessions and I receive sessions from other practitioners.

In building my own professional practice, and working with clients over the past 17 years, I’ve learned that there are so many facets and underlying patterns that hold our visibility blocks in place.

Everything from past lives of persecution and banishment (witch trials? Inquisition?), to not wanting to come off as ego-driven or conceited, can make being seen in the world a terrifying thing.

Add in all those generational, family and karmic patterns – with a dash of earlier experiences from this lifetime – of not being seen, heard and believed – and it’s no wonder so many of us shy away from being seen in all of our glorious magnificence!

I think women, especially, struggle with visibility issues. The #metoo movement is bringing to light just how many of us have earlier experiences of unwanted sexual attention.

From catcalls on the street, to groping, to rape – they all leave their energetic imprint.

These earlier experiences give rise to ingrained patterns of “It’s not safe to be seen” and “I need to be quiet and stay under the radar.” And you have to keep chipping away at them.

Have you heard the saying, “New level, new devil?”

I’ve found that with each new level of visibility comes yet another challenge to clear these out-dated patterns at a deeper level.

That’s why this “Stepping Into the Spotlight” Repatterning is ideal for:

• RR Students facing observation for certification
• Newly Certified Practitioners giving RR demonstrations in your local community, and
• Seasoned practitioners ready to up-level their business.

But truly, this session is for anyone who yearns to break free of the chains of the past and be seen and heard in a bigger, more effective way.

If you would like to identify and clear these patterns in yourself, please contact Elizabeth Tobin for a session today. The world is waiting for you!

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Practical Advice

PRACTICAL ADVICE is a regularly appearing column in the RPA Journal. Elizabeth Tobin, JD; Certified Resonance Repatterning® Practitioner answers your questions about creating a thriving Resonance Repatterning practice. If you have a question that you would like answered or if you would like to share your views about any of the topics discussed here, we welcome your comments.

Q: Given that Resonance Repatterning is an empowering process for positive change that can be used on any problem – physical, mental, emotional and spiritual–  should I really develop a “target market?”

A: The short answer is, “Yes!” There’s an old adage that says if your market is everyone, then your market is really no one. This means that if you cast too wide a net in terms of who you want to attract as a client then it’s difficult to connect with people on a personal level.
Marketing experts agree that when you are writing sales materials — whether it’s emails, on-line sales pages, flyers, print ads, radio ads, etc. – the most effective approach is to write as if you are speaking to only one person. If you have identified your target market and know what they want and need it will be easier for you to develop effective outreach material.

In this information age, people get bombarded with input so they filter it. In just a few seconds they’ve already decided what’s relevant and what’s not.

You need to get people’s attention, then you need to hold their attention long enough to let them know how you can help. The more specific your message the more likely it will get filtered in to the people whom you most want to reach. That is, the people who are really interested in what you have to offer. If your message is too general it’s more likely to get filtered out – by everyone.

The way to get people’s attention is to be very specific and to speak their language. For example, I am currently offering a 12 session series called “Transforming Money Archetypes and Karmic Contracts” and I’ve written specific Repatternings for the different archetypes and karmas. My target audience is people on a spiritual path who are tuned into the evolution of consciousness and the great cosmic shift that is happening. If I was marketing these same Repatternings to business clients I would use very different language. I wouldn’t talk about archetypes and karma.  Instead, I might say “Success Profile,” or “Money Type.”

When choosing your target market, it may help to keep in mind these words I once overheard from a fortune teller, “People have 3 areas of concern – health, relationships, and money. If you stick to these 3 areas you’re bound to hit on something that’s relevant to them.” I would add a fourth item: having a sense of purpose and fulfillment.

There’s another old saying that we teach what we most need to learn.

Through the principle of sympathetic resonance you’ll likely attract clients who mirror your issues, so why not focus on the one area of your life that you’d most like to change? For example, when I first started my Resonance Repatterning practice back in 2001, I was unemployed and needed my practice to start earning money from the get go. Because money was an issue for me, the first thing I did was a series called “100 Days of Wealth.” As you can see from my two examples, I’ve been in practice 10 years and I’m still offering Repatternings on the same topic as when I started out.

Here’s another way to decide on your specific niche: Consumers buy from people they know, like and trust. Telling your own success story about how you changed your life with Resonance Repatterning is a great way for people to get to know you. That you’ve been where they are now let’s them know that you understand their pain and you have a solution to get through that pain. By focusing on your own area of greatest transformation you can offer similarly situated people hope. In addition, you’ll have no trouble speaking from your heart and using language that they can connect with. What’s more, your personal experience, knowledge and insight make you an expert on the topic.

This brings us to your Unique Selling Proposition (USP). Identifying your target market ties into what marketers call your USP. Your USP is what makes you stand out in your field.

Once you’ve identified your target market you’ll have more clarity on why you’re the best practitioner for this market.

Your USP lets people know what they can get from you that they can’t get anywhere else. Why should someone choose you over other practitioners? Your unique selling proposition may include the number of years you’ve been practicing as a professional, certifications that you’ve earned, the life experience you’ve gained in overcoming specific hurdles, awards that you’ve won, etc.

Your target market and your USP are integral to your mission and vision for your practice. Think of them as intentions that you set for your business. Having a clear intention can serve as a guide to discern whether a particular task, project or joint venture fits into your business model. Knowing who you are, what you are offering, and to whom you want to offer it brings clarity and power to your marketing activities and your practice as a whole. And as we know from Resonance Repatterning resonating with your intentions is the key to manifesting them. Resonating with your target market and your unique selling proposition is the key to manifesting your thriving practice!

Elizabeth Tobin, JD is a Certified Resonance Repatterning® Practitioner has been earning her livelihood through her full-time Resonance Repatterning practice since 2001. Geographically based in Boston, MA, Elizabeth serves an international clientele with individual telephone and skype sessions, global distance healing proxy groups and live workshops. Visit her website at http://LizTobin.com